SUMMARY OF THE COMPANY
LGH adds specialist knowledge and know-how to your operation, lifting your team as well as your load. From a simple toe jack for manual handling, to sophisticated spreader beams for larger loads, we offer the widest range of lifting equipment backed by expert advice and on-site expertise.
Our locations are spread over the UK and the EU, all located in maritime and/or industrial centres in order to support our customer locally.
BRIEF SUMMARY OF THE COMPANY & WHAT WE ARE LOOKING FOR
LGH is one of Europe’s leading lifting equipment rental companies. We live lifting; it’s all we do, and we do it well, delivering the safety, certainty, and service our customers need to get the job done.
SUMMARY OF THE ROLE
We are looking for a driven and enthusiastic Marketing professional to become a key member of our marketing team. You will need a track record of the marketing mix including lead generation, brand awareness campaigns, experiential marketing and a strong understanding of digital marketing.
OVERVIEW OF ACCOUNTABILITIES
- Develop comprehensive strategies to increase market share and demand for LGH rental equipment.
- Execute strategic plans with precision, ensuring alignment with overarching business objectives.
- Continuously monitor and adapt strategies in response to market dynamics and emerging trends.
- Lead and mentor a team of marketers, fostering a culture of excellence and innovation.
- Set clear performance objectives and provide ongoing guidance and feedback to team members.
- Enhance brand visibility across key sectors and markets through a multi-faceted approach encompassing offline and digital marketing initiatives.
- Develop and implement creative campaigns to elevate brand awareness and perception.
- Collaborate with cross-functional teams to develop and execute revenue enhancement strategies.
- Continuously optimise website content and structure to improve user experience and maximise conversion rates.
- Actively manage and oversee social media platforms, adhering to a predefined communications plan.
- Manage the production of compelling visual assets, including videos, to support marketing campaigns and initiatives.
- Maintain high standards of creativity and quality across all visual materials.
- Collaborate with third-party agencies to execute marketing campaigns and projects.
- Cultivate and nurture relationships with key partners and suppliers to maximize mutual benefits.
- Provide support to the broader marketing team as needed
QUALIFICATIONS AND EXPERIENCE
Essential
- Demonstrated expertise in contemporary online marketing concepts, strategies, and best practices.
- Proven track record in developing and executing creative experiential marketing campaigns that resonate with target audiences.
- Proficiency across various digital marketing channels, including campaign management, SEO, PPC, analytics, email, and social media.
- Familiarity with a range of digital marketing tools and platforms, including Adobe Creative Cloud, SEO monitoring tools, email automation platforms, social media analytics, Google platforms
- Strong research and analytical capabilities, coupled with a proactive approach to identifying and capitalizing on new business opportunities.
- Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
- Highly self-motivated with the ability to work autonomously and drive initiatives forward.
- Exceptional organizational and time management abilities, with a proven track record of managing multiple priorities effectively.
Desirable
- Previous experience in the construction industry or related sectors.
- Understanding of sales development processes, including prospecting, proposal development, negotiation, and account management.
- Familiarity with technical products and industries or a willingness to undergo training and self-development in these areas.
- Experience with Magento and WordPress CMS platforms for website management and content creation.
Kontakt
LGH GmbH - Hafenstraße 280 45356 Essen
www.lgh.eu
antonia.price@lgh.eu